Nostalgia specializes in reimagining local identity within a global context — through shows, collaborations, art direction, educational formats, and cultural consulting.
The project’s mission is to shape new cultural products and formats through the lens of contemporary art, technology, and personal memory.

Nostalgia is a visual studio helping brands find cultural depth and a visual language that speaks to audiences — meaningfully, stylishly, and authentically. By weaving together cultural codes, heritage, and contemporary aesthetics, we create unique concepts and visual strategies for brands, events, and creative projects.

For Russian brands:
Development of visual concepts tailored for the global market
Creative shoots & campaigns with international appeal
Cultural storytelling & brand positioning
Presentation design for international audiences

For International Brands:
Visual and content adaptation for the CIS / Russian-speaking market
Cultural navigation: how to speak in a way that resonates locally
Local campaigns grounded in deep cultural references
Visual production and shoots in Russia with global-level quality

It is important to understand that cultural context affects not only how a brand is perceived, but also marketing decisions, advertising, product design, and customer interaction.

Tarkovsky’s cinematic language as a source of symbols, rhythm, and silence in visual campaigns.

We help brands build deeper emotional connections by drawing on local archetypes, myths, and symbols — transforming them into contemporary storytelling tools. This approach allows brands to:
Root their identity in meaningful cultural narratives
Evoke nostalgia, authenticity, and emotional resonance
Differentiate through symbolic depth and locality
Create timeless campaigns with a soul

Nostalgia helps brands build deeper emotional connections by drawing on local archetypes, myths, and symbols — transforming them into contemporary storytelling tools.

This approach allows brands to:
Root their identity in meaningful cultural narratives
Evoke nostalgia, authenticity, and emotional resonance
Differentiate through symbolic depth and locality
Create timeless campaigns with a soul

Concept
Fairy Table designs jewelry as visual artifacts of memory and personal mythology.
The brand blends fairy-tale aesthetics, craftsmanship, and quiet emotional depth — each piece exists beyond trends, rooted in culture and intimacy.

Case Idea
To craft a visual language that reflects the magical realism of Fairy Table — where jewelry becomes a portal into personal stories. The campaign captures a world where each piece is a keepsake, a gesture of love, and a mirror of the inner self.

Identity as medium
Nostalgia as strategy
Cultural symbolism as language
Blending performance, photography, and styling

“Alenka” is more than just a nickname — it’s a personal code. With a tattoo of the iconic Soviet chocolate girl and a strong association in people's minds, Alenka became both a symbol and a method. This persona bridges nostalgic imagery with sharp conceptual thinking, forming a signature style rooted in identity, visual codes, and storytelling.
Through “Alenka”, I develop self-initiated campaigns and visual narratives that explore cultural memory, hybrid aesthetics, and local/global intersections. The persona becomes a lens for reimagining Russian visual heritage — from Orthodox iconography and post-Soviet childhood to fashion editorials and global brand narratives.

Teams aiming for the global market who want to learn how to integrate local identity into an international context.

Creative studios and agencies that require cultural research and strategic insight to support their projects.

This approach helps brands: — stand out through emotional and cultural storytelling — build instant recognition while saving on marketing budgets — create authenticity and spark a sense of belonging to the brand and its cultural world.

In 2024, "Nostalgia" began its operations. We created a brand whose activities not only allowed us to explore and define the cultural code of modern Russia, but also to unite artists with a shared concept – nostalgia for childhood. It is this sense of nostalgia that enabled us to establish an emotional connection with users through memories and associations.

I am Alena Shvetsova, a graduate of the Russian State University for the Humanities (RGGU), a creative strategist, cultural expert, and someone who truly loves visuals. "Nostalgia" is for me an opportunity to do what I am passionate about and to present an image of Russia from a fresh visual perspective.
I have a deep understanding of behavioral codes, know how to connect with a young audience, and have a knack for catching trends before they become mainstream.

I assemble teams to work on projects.

I believe that global collaboration – whether in technology, art or business – is the key to discovering solutions that transcend borders and can lead to a more connected and prosperous world.

I am open to experiments, visual campaigns, consultations and research collaborations. Let’s create a new visual language – with care and meaning.

Contact Information
collaboration.alena@mail.ru

+7(912)-885-08-19